"Can we get more people to choose the stairs by making it fun to do? Check out the 'Piano Stairs', part of Volkswagen's Fun Theory campaign.
We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The Fun Theory."
The Fun Theory is a site dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. Check it out! They've got some very fun and interesting videos.